A booming movement that is reaching staggering numbers. We speak of the eSports, the practice of playing video games on a competitive and organised level, the new global trend that has been recording a turnover unimaginable a decade ago.
A phenomenon so great that it surpasses in online viewing via streaming even the most important real sports events: the World Championship of League of Legends of 2017, in fact, had around 80 million viewers. According to some estimates, some 380 million people watched the electronic sports.
It is easy to see, therefore, the great interest behind this phenomenon, both on the part of sports clubs, which have decided to create teams of eSports to compete in dedicated national and international competitions, as well as from sponsors, who are increasingly approaching this world with interest.
Red Bull, for example, is one of the most active names in this field. A success that was unthinkable a few decades ago and which achieved a turnover of just over USD 900 million in 2018, an increase of 38% compared to 2017, and which is expected to reach USD 1.65 million by 2021.
Entire arenas are dedicated to these tournaments, such as the Madison Square Garden of New York or the Staples Centre in Los Angeles, but there are even those who are starting to build the first stadiums dedicated exclusively to the eSports.
In Italy, too, the movement is growing and many football clubs have hired professional players: Sampdoria, Rome, Empoli e Cagliari are some of the examples, to which are added foreign companies including Real Madrid, Psg, Manchester United e City.
A movement we may soon see at the Olympics. The IOCin fact, is discussing whether to include the eSport among the Olympic disciplines. The world of e-sports, therefore, is booming and ready to develop its enormous potential.
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